Política de privacidad y tratamiento de datos personales
Privacy Policy and processing of personal data
High Trend Marketing INC
Introduction
HTM INC (hereinafter, “HTM”), a company incorporated under the laws of the State of Florida and the Federal Government of the United States of America, identified by Employer Identification Number (EIN) 92-3293618, with its registered office at 3099 Eldron Blvd SE, Palm Bay, FL 32909, recognizes the importance of protecting the personal data it collects, processes, and stores in the course of its business activities. This policy establishes the guidelines for the processing, use, storage, transfer, and protection of personal data, in accordance with U.S. federal regulations (including the Federal Trade Commission Act, COPPA, GLBA, HIPAA, as applicable) and, in particular, the requirements of the Florida Information Protection Act (FIPA), Chapter 501.171 of the Florida Statutes.
2. Scope
This policy applies to all employees, contractors, suppliers, and third parties who, on behalf of HTM, access, collect, use, store, or transmit personal data of customers, users, employees, business partners, and participants in marketing or communication programs.
3. Regulatory Framework
Federal Trade Commission Act (15 U.S.C. 41 et seq.):
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Prohibits unfair or deceptive trade practices in the handling of consumer data.
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Children’s Online Privacy Protection Act (COPPA, 15 U.S.C. 6501–6506): Regulates the collection of information from children under 13 years of age.
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Gramm-Leach-Bliley Act (GLBA, 15 U.S.C. 6801–6809): Protects personal financial information.
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Health Insurance Portability and Accountability Act (HIPAA, 45 C.F.R. Parts 160 and 164): Regulates protected health information.
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Florida Information Protection Act (FIPA, Fla. Stat. § 501.171): Establishes notification obligations and security measures for the protection of personal data in Florida.
4. Purposes of the treatment.
Personal data collected by HTM, either directly or through its associated programs or channels, will be processed for the following purposes:
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​To fulfill the contractual, legal, and commercial obligations inherent to its activities.
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To contact and manage relationships with current and potential clients, business partners, suppliers, and participants in its programs.
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To conduct advertising campaigns, promotions, satisfaction surveys, market behavior analysis, and user loyalty programs.
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Running proprietary programs or programs in partnership with third parties, which includes:
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Validation of personal data provided by participants or authorized third parties.
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Commercial contact on behalf of HTM or its partners.
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Processing of payments, compensation, or benefits associated with these programs.
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Allocation of non-monetary benefits (bonuses, credits, training, preferential access, among others).
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Compliance with applicable regulatory, tax, and audit requirements.
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Transmit or transfer personal data to third parties, within or outside the national territory, when necessary for the purposes described herein, guaranteeing at all times compliance with the provisions in force in the United States of America and the State of Florida, ensuring that the recipient of the data provides adequate levels of protection.
The processing of data provided within the framework of these programs will be the responsibility of HTM, which may delegate its management to third parties, provided that security levels and regulatory compliance are guaranteed.
Those responsible for the information must guarantee that they have the prior, express, and informed authorization of the data subjects, releasing HTM from any liability arising from the unauthorized or fraudulent use of said information.
5. Processing Principles
HTM guarantees that data processing is carried out in accordance with the following principles:
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Lawfulness, Fairness, and Transparency: Data processing will be lawful, fair, and transparent.
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Purpose: Data is collected for specific, explicit, and legitimate purposes.
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Quality and Accuracy: Data will be kept up to date.
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Security: Technical and organizational measures will be implemented to protect data.
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Demonstrated Accountability: Compliance will be documented and audited.
6. Processing of Sensitive Data
Sensitive data will only be processed when:
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The data subject must provide prior, express, and informed consent.
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It is necessary for legal compliance.
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It is essential to safeguard vital interests. HTM will adopt additional security measures (encryption, restricted access, etc.).
7. Data Subject Rights
Data subjects have the right to:
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Access your data.
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Rectify or update inaccurate data.
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Delete data where applicable.
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Object to processing for legitimate reasons.
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Withdraw consent, without retroactive effect. Requests should be sent by email to director@hightrendmarketing.com or to the address indicated in section 12.
8. Security Measures
HTM implements physical, administrative, and technical measures (encryption, access control, firewalls, authentication protocols) to protect personal data against unauthorized access, loss, alteration, or destruction.
9. Security Breach Notification
In the event of a security incident affecting personal data, HTM will notify the data subjects and competent authorities as follows:
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Florida Statutes § 501.171, notification within a maximum of 30 days after confirmation of the breach.
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Requirements of the FTC and other applicable federal agencies.
10. Data Transfer
Transfers of personal data to third parties, within or outside the U.S., will be carried out under agreements that guarantee adequate levels of protection and compliance with applicable regulations.
11. Cookie Policy
HTM, through its website or the websites of its programs or projects, will use cookies to improve user navigation and analyze user behavior for statistical and marketing purposes.
Types of cookies:
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Technical: Necessary for the basic operation of the site.
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Analytics: To analyze site usage statistics.
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Advertising: We use the Meta Pixel to show you relevant ads on social media.
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The owner can accept, reject, or configure cookies from our initial notice or from the browser settings.
12. Validity and Modifications
This policy is effective upon its internal publication and may be modified at any time. Updates will be communicated through official HTM channels.
13. Contact Us
To exercise your rights or for inquiries, data subjects may contact us at:
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Address: 3099 Eldron Blvd SE, Palm Bay, FL 32909
Horarios de atención virtual
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Lunes a Viernes
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08:00 - 12:00
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14:00 - 18:00
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Hora del este (ET)
Canales de atención
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Telefonico: (609) 359-3520
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Whatsapp: (609) 359-3520
vivamigrante.org
